True Laundry: A Black Veteran-Owned Business Changing the Game with Natural Detergent and More
- Malaika
- Oct 14, 2025
- 2 min read
In the bustling city of Atlanta, Georgia a unique life experience unfolds through the dedication of three military veterans Ali B. Muhammad, Malik Saleem, and Abdur-Rahim Shaheed who launched a laundry detergent that is both effective and natural. True Laundry Detergent stands out in a competitive market, providing a product that meets the increasing demand for eco-friendly and health-conscious cleaning solutions. This laundry detergent not only cleans your clothes but also contributes to the well-being of families and the environment.
The Product: Natural and Chemical-Free Detergent
True Laundry offers a laundry detergent that is free from harsh chemicals and animal byproducts-Ingredients: Water, surfactants (anionic and nonionic), coconut amide, fatty acid soap, fabric whitening agents, fragrance, colorant, and preservatives.
Made Without: phosphorus, caustics, formaldehyde, DEA, petrochemicals or SLS making it safe for all types of fabrics.
The formula is tough on stains but gentle on clothes and skin, an essential consideration for families with young children or those with sensitive skin. Me and my family love the detergent as the scent isn't overpowering and less suds and make our clothes soft and fresh.
The detergent comprises biodegradable ingredients, ensuring it has minimal impact on the environment.
Supporting a Black-Owned Business
As the importance of supporting Black-owned businesses grows, True Laundry symbolizes hope and inspiration in the community. By choosing True Laundry, customers are not just buying detergent; they are actively contributing to the empowerment of Black entrepreneurs and the local Black community.
Setting the Bar High in Laundry Care
True Laundry is not just a detergent; it signifies a shift toward healthier living and thoughtful consumer behavior. With its natural, chemical-free formula and the inspiring story of its veteran founders, True Laundry is reshaping the laundry care industry.
For those wanting to make a positive change through purchasing choices, opting for True Laundry supports a Black-owned business focused on quality, sustainability, and community. With the rising demand for natural products, True Laundry is leading the way, adding more to their lineup is dryer sheets, fabric softener, and unscented laundry detergent still all natural.
In a world where our choices matter, True Laundry emerges as a brand that embodies integrity, service, and innovation. Make the change to True Laundry today and be a part of this meaningful movement.
What do about think about True Laundry Products? Let's chat about it.
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